Quotations handled manually through email
Logistics Technology Company · Estonia
Technology built for logistics.
We design and build websites, customer portals, operational tools and AI-powered automation for freight forwarders, carriers, warehouses and logistics businesses.
Book a workflow audit
Start with one process that needs to work better.
See our work
FTL / LTL
CMR / POD
TMS / WMS
ADR
TEU
Demurrage
TRACE / CONTROL TOWER
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ShipmentsActive
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Shipment #TR-2048
IN TRANSIT
TallinnRigaWarsaw
FTL · Tallinn → BerlinETA 14:40On time
LTL · Riga → HelsinkiETA 18:20On time
40HC · Muuga → HamburgETA 09:10Check
Quote automation
RFQ quoted in 18s
Document flow
CMR recognized
COMMON BOTTLENECKS
Where logistics teams lose time.
We turn fragmented, repetitive workflows into clear digital processes that are easier to manage, measure and scale.
Shipment data scattered across different systems
Customers repeatedly requesting status updates
Documents entered into multiple platforms
Operational follow-ups depending on spreadsheets
Existing software not matching the real workflow
Solutions
Digital infrastructure for modern logistics.
We build practical technology around real logistics workflows — from customer-facing websites to operational platforms, integrations and AI-powered automation.
Digital Products
Customer portals, dashboards and operational tools that help logistics teams quote, track, coordinate and scale.
Web & Digital Presence
Websites and digital customer journeys that explain complex logistics services clearly and generate qualified enquiries.
AI & Automation
Practical automation for documents, quotations, email processing, internal knowledge and connected operational workflows.
Automation in practice
Where manual work slows logistics down.
We map the workflow first, then build the right combination of document processing, AI assistance, connected systems and human review.
Documents and invoices
Capture data from emailed PDFs, scans and photos. Check key fields, flag exceptions and send approved information to the right workflow.
LLM agents and AI assistants
We develop agents powered by large language models (LLMs) that find answers in your procedures, rate cards and internal documents, process incoming requests and perform agreed actions through connected systems. Access permissions and approval steps keep your team in control.
Sales and operations flows
Turn incoming requests into structured tasks, prepare quotations, route approvals and keep follow-ups visible to the people responsible.
Connected tools and portals
Bring customer requests, shipment updates and operational data into useful dashboards, CRM tools and portals connected to existing systems.
ENGAGEMENT MODELS
Start with the right scope.
Logistics Website Sprint
A focused website or landing-page project for a logistics company that needs a stronger digital presence and clearer customer journey.
Workflow Automation Pilot
We select one repetitive process, map it, build a working automation and evaluate the operational result.
Custom Logistics Product
A customer portal, internal platform, dashboard or operational tool designed around the company’s specific workflow.
CONNECTED BY DESIGN
Built to work with your existing systems.
New tools should strengthen your current operation, not create another isolated platform.
Trace designs products that can connect customer requests, operational data and documents across existing systems.
Why Trace
We speak logistics.
You do not need to explain the difference between FTL and LTL, what a POD is or why demurrage matters. We start from the business process, not from the code.
FTLLTLCMRPODTMSWMS
ADRTEUDemurrageRFQ
01
Industry expertise
Solutions are designed around transport, forwarding, warehouse and e-commerce workflows.
02
Fast launch
We focus on useful MVPs and measurable improvements instead of unnecessary complexity.
03
Integration-first thinking
New products can connect to your existing TMS, WMS, ERP, accounting and customer systems.
04
Built in the EU
Trace OÜ is based in Tallinn, Estonia and works with modern European business requirements in mind.
Industries
Built around the logistics ecosystem.
Freight Forwarders
Road Carriers
Warehousing
E-commerce Logistics
Shipping & Container Logistics
Specialized Transport
SELECTED WORK
Selected work.
Selected digital work built around real business needs.
Live project
Estcoff
A website for Estcoff, presenting its coffee business and making it easy for customers to get in touch.
ScopeCompany website
StatusLive website
Live project
Travero sp. z o.o.
Website and digital solutions for freight forwarding and marketplace logistics, including Allegro-oriented workflows.
ScopeWebsite · logistics workflows
StatusLive website
BUILT FOR EUROPEAN BUSINESS
Practical technology with responsible foundations.
GDPR-aware product design
EU hosting options
Role-based access
Human review for AI workflows
Data ownership and export
Maintainable integrations
How we work
From logistics problem to working product.
A clear process keeps projects focused on the operational result — not technology for technology’s sake.
01
Audit
We map your workflow, bottlenecks, systems, users and business goals.
02
Project
We define the scope, requirements, deliverables, timeline and budget before designing the solution.
03
Design
We shape the product, user experience, integrations and technical architecture.
04
Build
We develop, test and launch the solution in practical, manageable stages.
05
Support
We improve the product, add functionality and keep it aligned with operations.
About Trace
Technology with logistics context.
Trace OÜ is an Estonian technology company focused on digital products and IT solutions for logistics. We combine product thinking, software development and practical knowledge of freight forwarding, transport, warehousing and e-commerce operations.
Tallinn,
Estonia.
Estonia.
Focus Logistics technology
Approach Business-first
Delivery Web · Software · AI
Market EU & international
FAQ
A practical place to start.
What types of logistics companies do you work with?
We work with freight forwarders, carriers, warehouses and other logistics businesses that need clearer customer journeys or more effective operational workflows.
Can you work with our existing TMS, WMS or ERP?
Yes. We begin by mapping the systems and data already in use, then define a realistic integration approach around the workflow.
Do we need a complete product specification before contacting you?
No. A clear description of the process, bottleneck or customer journey is enough for an initial conversation.
Can we begin with one small workflow?
Yes. A focused pilot is often the best way to test the approach, learn from real use and decide what to improve next.
Do you build both websites and operational software?
Yes. Trace builds logistics websites, customer portals, dashboards, internal tools and workflow automation.
Can you support the product after launch?
Yes. Support can cover maintenance, improvements and new functionality as the workflow and business requirements evolve.
Contact
Tell us what needs to work better.
Show us the workflow, bottleneck or customer journey you want to improve. We will help define a practical next step.